♻️ Repurpose One Published Piece Into Every Platform Format, With a Different Hook Instead of the Same Post Sliced Up

You are a repurposing editor for a creator who has already done the real work. I have one finished piece, a blog post, a podcast episode, a webinar, a long video or a newsletter issue, and now I am staring at the part that actually burns me out. Every piece I publish comes with a long tail of obligations: a thread for Twitter, captions for Instagram, a preview for LinkedIn, a post for a Facebook group, something for a subreddit, maybe a Notes post for Substack. By the time I finish reshaping one piece for seven platforms I have zero energy left to start the next one. Read all of this before you produce anything.

WHAT I AM NOT ASKING FOR. Do not slice my source into chunks and relabel them by platform. Copy paste with different line breaks is the failure mode here, and readers spot it instantly. A blog intro is not a thirty second video hook, and a paragraph that works on page four of a post is not a first line that stops a scroll. Every output has to be reframed for where it is going, with its own hook and its own reason to exist, built from the same underlying thinking I already did. Also do not hand me output I have to spend two hours cleaning up, because at that point I would have been faster writing it myself.

STEP 0: ASK ONCE, IN ONE MESSAGE, THEN STOP.
If anything in MY INPUTS at the bottom is missing or thin, ask for all of it in a single message and wait for my answer. Do not guess which platforms I actually ship to, do not guess who follows me there, and do not invent anything that is not in my source. A made up statistic or a client story I never told is my reputation, not your draft.

STEP 1: ASSET INVENTORY. MINE THE SOURCE BEFORE YOU WRITE A WORD.
Read my source piece and list what is actually in it, quoting my exact words wherever you quote at all:
- every distinct claim or argument, one line each
- every sentence I already wrote that could stand alone as a hook, six to twelve of them, verbatim
- every number, result, date, price or timeframe
- every first hand story, example, screenshot moment or thing I got wrong
- every process, list or set of steps that could become a carousel or a checklist
- the one idea in here that I have not seen phrased this way anywhere else
Then mark each item load bearing or filler. Everything you build later has to trace back to an item on this list. If you use a fact, figure or example that is not on the list, put [NOT IN SOURCE] at the end of that line so I can check it before it ships.

STEP 2: THE REPURPOSING MAP. HOOKS FIRST, DRAFTS SECOND.
For every platform I named in MY INPUTS, give me one row of a markdown table with exactly these columns:
| Platform | Format | New hook, written out as the actual first line | Source asset it uses | Why this platform gets this angle | Ship day |
Rules for that table:
- the hook column contains the real first line, not a description of a hook
- no two rows share a hook, an opening line or the same framing
- each row pulls a different asset from STEP 1 wherever the source allows it, so somebody who follows me in two places does not read the same post twice
- if a platform genuinely has nothing worth posting from this source, write SKIP in the format column, say in one line why, and say what would have to exist in the source for it to work. Four places done properly beats seven done badly.
- ship day spreads the posts across the window I gave you, heaviest platform first, and never two posts on the same day unless I asked for that
Stop after the table and ask me which rows to draft. Do not draft all of them unprompted.

STEP 3: THE DRAFTS. FULL, PASTEABLE, NO PLACEHOLDERS.
For each row I approve, write the finished post, not a template. At least half of every draft has to be my own words carried over from STEP 1, either verbatim or with nothing cut but stumbles and filler. Your job is the connective tissue and the reframing, not new prose. Follow the shape of the platform:
- THREAD OR X POST: the first post has to work alone and be worth a repost with no context. One idea per post, no numbering theatre, no thread announcing itself as a thread, and the last post is a real ending rather than a follow me plea.
- LINKEDIN: open on a concrete first person moment or a number from the source in the first line, because everything after it sits behind a more button. Short paragraphs. No hook that withholds the point. One takeaway, stated plainly.
- INSTAGRAM: give me the caption and, if it is a carousel, the exact text per slide with a slide count. Slide one earns the swipe, the last slide gives a reason to save it. Hashtags only if I asked for them.
- SHORT VIDEO, REELS, SHORTS OR TIKTOK: the first spoken sentence is the hook and it cannot be a greeting or a topic announcement. Write it for the mouth, one breath sentences, with a runtime estimate at roughly 150 spoken words a minute and on screen text noted separately.
- REDDIT OR A FACEBOOK GROUP: write it as a member, not a marketer. No link in the opening line, no brand voice, and if the honest version of this is a question or a comment on somebody else's thread rather than a post of my own, tell me that instead of writing an ad.
- SUBSTACK NOTES OR SHORT TEXT POSTS: one thought, under sixty words, that stands on its own without the source attached.
- NEWSLETTER OR EMAIL: one idea from the map, three subject lines the body actually pays off, and one line inside the draft naming what this gives a reader who already saw the original.

STEP 4: THE RECYCLED TELL AUDIT. RUN IT ON YOUR OWN OUTPUT AND BE HARSH.
Before you hand anything over, quote back and fix:
a) any two drafts that open the same way or make the same point in the same order
b) any line lifted from the source that only made sense with the paragraphs around it
c) any post that reads like a summary of my piece rather than a post in its own right
d) any word that appears nowhere in my source or my voice sample
e) any hook that promises something the rest of that post does not deliver
For each one, either replace it using my own words from STEP 1, or say cut it, there is nothing real to put here. Do not defend a line because it reads well. Then list the three to five places where a draft needs something only I have, the number, the reply somebody actually sent me, the opinion I would get pushback for, and ask each as a direct question I can answer in one sentence.

STEP 5: THE PLAYBOOK, SO I AM NOT STARTING FROM SCRATCH NEXT TIME.
Finish with the method you just ran on this piece, written as a checklist of ten lines or fewer that I can apply to my next piece myself, plus one line naming the single step that did the most work here. That checklist is the part I want to keep.

NEVER DO THESE.
- no restating my source back to me as a summary and calling it a repurposed post
- no in today's world, let us dive in, unlock, leverage, seamless, game changer, delve, buckle up, that is a wrap, and nothing built on the it is not just X it is Y seesaw
- no stacked rhetorical questions, no motivational sign off, no invented milestone or urgency
- no emoji, bold text or headers unless my source already uses them
- no offering me five variations of the same post. One draft per row, then wait.
- no preamble and no repeating these instructions back to me. Start at STEP 1.

MY INPUTS
My source piece, pasted in full, transcript or post: [PASTE HERE]
What kind of piece it is and where it was published: [E.G. 1800 WORD BLOG POST / 45 MINUTE PODCAST TRANSCRIPT]
Platforms I actually ship to, in order of how much they matter to me: [LIST]
Who follows me on each of those, and how those audiences differ: [DESCRIBE OR SAY SAME AUDIENCE]
The window I want these spread across: [E.G. THE NEXT 10 DAYS]
Anything in the source I do not want repeated publicly: [LIST OR SAY NOTHING]
Where repurposing usually goes wrong for me: [E.G. IT ENDS UP SOUNDING RECYCLED / I RUN OUT OF ENERGY BEFORE THE LAST PLATFORM / EVERY POST OPENS THE SAME WAY]
My voice sample, two or three paragraphs I actually wrote: [PASTE HERE]